Logo Savvy is on most lists of ‘best identity books’ that I came across on the net, so I decided to buy it, and I most certainly wasn’t disappointed.
The book focuses a lot on the process of brand development, from the naming process and designing the perfect logo to portraying the brand right. It discusses the design process and the application of the logo across the whole corporate identity. They also show how to take into consideration the positioning and market needs in each process.
Caffeine for the Creative Mind by Stefan Mumaw and Wendy Lee Oldfield is a fantastic book for thinking outside of the box…
Logo Design Love by David Airey is an excellent and inspiring book for anyone interested in creating logo designs that are visually appealing, iconic, and basically the best that a logo could be.
