Logo Savvy is on most lists of ‘best identity books’ that I came across on the net, so I decided to buy it, and I most certainly wasn’t disappointed.
The book focuses a lot on the process of brand development, from the naming process and designing the perfect logo to portraying the brand right. It discusses the design process and the application of the logo across the whole corporate identity. They also show how to take into consideration the positioning and market needs in each process.
It provides information of how the branding concepts were arrived at and how the goals were accomplished, which offers some great insight to aspiring designers. The pictures are beautiful, shown of the different brands across different media such as billboard ads, building signage, packaging and more… really showing off how well the brand identity was done.
They walk through discovering a unique solution to finding the ideal name and logo. The book is divided into different campaign examples distributed into 7 sections which are acronym, conjoined, descriptive, invented, metaphorical, origin and playful.
All in all, it includes many helpful tips on branding and the corporate identity.
I personally love books that provide case studies with the strategies, and this was perfect. I really found this a very inspiring book, I couldn’t put it down.
The whole book is based on WOW Branding, an branding company based in Vancouver. A fantastic idea, as it also serves as self-promotion while still being really useful to other designers.
When it comes to beautiful and effective brand identity – WOW Branding wrote the book.
