The Importance of Color in Design
Color plays a huge role in all of our lives. It can be the make or break on the top that we want to buy or it can make your mood a little lighter or it can even make you hungry!
When it comes to designing with color, much consideration should be spent on the right colors or the combination thereof.
The right color for a brand can enhance communication efforts, it can create the right response, therefore increasing profit.
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Digital Branding: Why Everyone Should Be Doing It
 Quick fact : in 1993 there were 50 sites (say what?!), in 1999, there were 17 million sites, in 2008 there were a whopping 25 billion sites, with about 4 million new websites a month. How scary is that? Opportunites are everywhere with marketing on the web….
A brand can come to life in the digital environment easily, when done right. Digital branding is brand engagement with a key focus on communication via the web.
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Cause Branding 101
 “Developed correctly, a perfect cause branding program cuts across social, cultural and economic lines (breast cancer, clean water, literacy) to join and empower consumers to positively impact a societal need.” –http://www.barkleyus.com/
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Type Terminology
 Any graphic designer knows that typography is a very important element when it comes to design. Typography is all around us. It’s on everything from the labels on our food to the items on our reciepts. We pass thousands of typographic messages daily, most of which, we don’t even see, but it is still incredibly important in how we communicate.
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Why It Should Be Standard to Have a Standards Manual
 When the logo and brand gets passed through so many hands, it is obvious how important the use of a graphic standards manual is. The manual doesn’t need to be a thousand page piece of epic poetry, it can be slim and concise. It doesn’t even need to be printed, but every company that has a logo, an identity system, needs a graphic standards manual.
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Quotes from the Iconic Paul Rand
 Paul Rand (1914 – 1996), even though passed, is still one of the most renound graphic designers in the world.
Rand spent many years teaching design as well as practicing it. His most widely known contributions to graphic design are his corporate identities, some of which include IBM, ABC, Enron, Next and UPS.
He was also one of the originators of Swiss Style of graphic design.
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How to Go Green in Graphic Design: Packaging
“Simply defined, the practice of green design conserves natural resources, reduces energy consumption, cuts solid waste and minimizes the ecological footprint of a project. Green design is a better way of creating.” –Eric Benson, The Big Book of Green Design.
Contrary to popular belief, designers do something more than make something look pretty.
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Crowdsourcing
Crowdsourcing logo designs is becoming increasingly popular in today’s world that practically lives online. Crowdsourcing is the act of oursourcing tasks to a large group of people or a community. Basically, an employer can log on and put up a little spec saying ‘I need a logo in 48 hours for $100′ and thats it! Within hours, even less, ideas are uploaded in the masses. As great as this idea sounds, there are massive drawbacks.
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The Many Meanings of Colours
 It is no secret that colours evoke responses from people, because of their meanings, their underlying connotations. This of course, can reflect the success or failure of a product or service.
Colour symbology does however mean different things to many different cultures, so it is important to take this into account when designing for a client. Put the time in choosing the right colours, experiment with colour combinations, but remember to take into consideration the client and how they may feel about colours. For example, if doing work for someone in China, take into account that white represents death and mourning to them.
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How to Go Green in Graphic Design: Digitally
Going green is becoming increasingly popular, people are becoming more aware of how much resources we are taking and how it is effecting the world we live in. If you’re not thinking of it, time to jump on board and think of how you can go green – digitally.
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When is a Good Time to Rebrand?
Rebranding is much more than updating the logo, it dives into the companies positioning, values and the essence of the brand. It is no doubt a costly exercise, but can really pay off when done right.
We see many examples daily of companies that have rebranded, sometimes the change is so subtle we don’t even notice it, but sometimes it’s huge and everyone has something to say.
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